We would like to take this opportunity to congratulate the Spark+ team on their third investee! Bidhaa Sasa, which means ‘Products Now’ in Swahili, is a lean start-up based in Bungoma County in Kenya that focuses on goods and services that improve the quality of life for rural families.
Women in rural regions in East Africa today are arguably the most underserved consumers despite playing a vital role in their communities. The founders of Bidhaa Sasa created their company with rural women’s needs, wants, and situations in mind, and as a result, women make up 70% of their clientele. Bidhaa Sasa offers consumer financing to the underserved and unbanked by making all products repayable in manageable installments using handy mobile money transfers. The company distributes life-improving products utilizing direct selling techniques – by women for women. The founders of Bidhaa Sasa are improving the lives of thousands of rural women, as well as providing empowerment and additional income. Their range of products is defined by their clients’ feedback, which ensures that they are consistently providing solutions to urgent and relevant problems.
