From Laundry to Legacy, A Journey from One Washer to Multiple Outlets

Enabling Impact in Ecuador
Voices of change: Alexandria Garcia | Faces

At EQ, we are dedicated to fueling growth that makes a lasting impact. Through our partnership with FACES, a leading financial institution in Latin America, we’ve had the privilege of supporting microentrepreneurs like Alexandria Garcia, whose inspiring journey shows how small beginnings can lead to substantial business success.

Starting with just a washer and a dryer, Alexandria took her first step toward growth by securing a loan from FACES. This initial funding allowed her to purchase three additional washers, which were crucial in expanding her laundromat business. Recognizing a new opportunity, she used a second loan to enter the diaper retail market, evolving her business into a combined laundromat and diaper store. With continued financial support from FACES, Alexandria opened a second outlet, demonstrating the transformative power of accessible financing.

Microfinance That Fuels Sustainable Growth

For six years, FACES has been a reliable partner in Alexandria’s entrepreneurial journey, providing timely, personalized support. The institution, with its focus on financial inclusion, made sure Alexandria had access to the credit she needed to grow her business and create new job opportunities in her community—advancing the UN goals of SDG 8: Decent Work and Economic Growth.

FACES’ impact extends beyond financial support. They are committed to ensuring that microentrepreneurs like Alexandria have the resources to thrive, regardless of their economic background. By offering training, social programs, and access to digital tools, FACES helps business owners scale responsibly, in line with SDG 9: Industry, Innovation, and Infrastructure. These resources allowed Alexandria to not only expand her business but also implement operational improvements that have led to her continued success.

Empowering Women and Reducing Inequalities

In addition to business growth, FACES emphasizes women’s empowerment as a core mission. Alexandria’s story exemplifies how SDG 5: Gender Equality is achieved through targeted financial support. Access to capital enabled her to transform her aspirations into reality, making her a key economic driver in her community.

But Alexandria’s story doesn’t stop with her success. Her sisters, inspired by her accomplishments, have also opened their own businesses—one runs a store, and another a restaurant—all made possible by FACES’ financial opportunities. This ripple effect demonstrates how SDG 10: Reduced Inequalities is embedded into FACES' mission. By providing accessible financing, FACES helps lift entire families and communities, breaking down financial barriers and promoting inclusivity.

A Vision for Continued Growth and Community Impact

Alexandria’s business is not just about financial success; it also contributes to her local community’s well-being, employing locals and providing valuable services. Looking forward, she dreams of opening a third location, continuing her journey of growth. This ambition is made possible by the ongoing support from FACES, which remains committed to her development as both a business owner and a community leader.

At EQ, we are proud to fund the institutions that make these dreams a reality. Alexandria’s journey is a testament to the role that financial inclusion plays in creating sustainable, inclusive economic growth. As we continue to support microentrepreneurs through FACES, we remain committed to building a future where small businesses like Alexandria’s can thrive, contributing to a more prosperous and equal world.