Stitching a Future: Mrs. Nur's Knitting Business in West Java

Enabling Impact in Indonesia
Voices of Change: Mrs. Nur | Esta Dana Ventura

In Gunung Sindur, West Java, Mrs. Nuridah (Mrs. Nur), and her husband Pak Mahmud faced a significant challenge when he lost his job in 2022. Determined to provide for their family and support their daughter's university education, Mrs. Nur decided to utilize her knitting skills to start a knitting bag-making business. With the help of a business capital loan and training from Esta Dana Ventura (EDV), she transformed her passion into a thriving enterprise.

Established in 2014, EDV is dedicated to empowering community entrepreneurship, particularly among micro and small women entrepreneurs. With a mission focused on three pillars—enhancing SMEs and fostering community welfare, ensuring job stability and self-development for employees, and securing strong returns for shareholders—EDV has made a significant impact in rural areas. Currently, 83% of their borrowers are from rural areas and 91% are women, like Mrs. Nur.

Empowering Community Entrepreneurship

At Enabling Qapital, we recognize the importance of supporting initiatives that drive economic empowerment and community development. Mrs. Nur's story exemplifies the transformative power of financial inclusion and entrepreneurial training. Her knitting bag business not only provides additional income for her family but also empowers other women in her village. With a focus on quality and unique designs, Mrs. Nur's bags have become the center of attention in the village, demonstrating how access to capital and skills can create sustainable livelihoods.

Moreover, Mrs. Nur's involvement in her community extends beyond business. She actively engages in social interactions, bringing attention to women who feel undervalued in their households. Her success has boosted her confidence and involvement in family decision-making, with the full support of her husband, Pak Mahmud. This underscores the critical role of financial and social empowerment in achieving gender equality and enhancing community well-being.

Her journey is a testament to the support and opportunities provided by EDV, which operates 215 branches and serves over 327,189 borrowers with an average loan size of USD 266.

Sustainable Development Goals Integration

Mrs. Nur's journey contributes to several United Nations Sustainable Development Goals. Her business addresses poverty reduction (SDG 1) by creating a sustainable income source. It promotes gender equality (SDG 5) through her empowerment and increased decision-making role. The success of her small-scale industry, facilitated by proper financial and technical support, aligns with SDG 9's focus on industry and infrastructure development in developing countries. Additionally, by narrowing the economic gap in rural areas, her story contributes to reducing inequalities (SDG 10). This multifaceted impact demonstrates how targeted financial inclusion initiatives can simultaneously address multiple sustainable development objectives.

Discover how microfinance is transforming lives and advancing global goals. Learn more about the UN Sustainable Development Goals at https://sdgs.un.org/goals.